Ibiza '89
Digital Apparel Design & Development Applications Final Project
Dungarees
The ravers called, they want their oversized dungarees back! Featured in yellow, green, and black denim with visible stitching to contrast against the bright colors. In the center of the black and green dungarees features a "ibiza '89" logo stitched overlapped in multiple colors. Each dungaree is paired with a top, two being crop tops with a mock neck. The first crop top features a 90s rave poster design, while the second is featured in solid black.
Fly Bi
"Got you flying high!"Â
High waisted denim jeans featured in black, acid wash, and 2 light blue washes paired with a 90s rave poster crop top, simple black with checkered detailing rugby long sleeve, and four anoraks. The 2 printed jackets feature a design from a rave poster, as well as the OG print from above. The neon anorak features a sewn in bum bag, and the plain white features the overplayed "Ibiza '89" logo, paired with the patent smiley purse.
90s Rave Poster Oversized Tees
The perfect oversized shirt to soak up all your sweat as you dance on throughout the day, and night. Featured in a ray of classic parties such as Euphoria, Fantazia, and Dance Planet.
Jumpin'
Soar new heights in the racer paneled skirt, featured in blue, white, red, and periwinkle. Each skirt features a panel of reflective fabric to keep you standing out as you jive past dawn. Pair it with the checkered rugby long sleeve featured in white and smiley stripes, or with a mock neck crop top. Carry your goodies in your happy purse, or in handy bum bag.
Ibiza '89 Line Plan
Full size image in gallery below
Mood Board
I took images from all over in order to create the Ibiza '89 mood board. It features livelihoods of the UK acid house rave movement: parties, drugs, pirate radio, rave posters, lights, excitement and the law. Full image is featured in the gallery below.
Trend Board
After thoroughly researching what clips are left of raves, I came across 5 trends:
Dungarees
Stripes
Rugby shirts
Smileys
Anoraks
Full image is featured in gallery below, with full display of the Ibiza '89 color palette.
Prints
Scroll to end of the page for full size images in gallery
Aceeed!
Drawing from the classic "We Call it Acieed!" by D-Mob, this print is inspired by the staple logo of the acid house movement, the smiley face. This print features the word "Aceeed!" above the smileys.
OG
This print is a recreation of a U.K. newspaper's comic commentary on the youth dropping acid. The original comic showcases a figure with a large smiley face handing out "candy" to a boy and girl, only for the mask to slide out in the next strip to show that the figure was actually the devil, as the boy and girl slip into the pits of hell due to taking the drug.
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Target Market
18 - 36, women
Ibiza '89 was created for women, but can be universally worn by anyone. The ideal Ibiza '89 consumer is a fan of all kinds of music, but has a special place in their heart for the era of UK rave, house, acid, hardcore, etc. styles of music. This collection was inspired by the clothes ravers used to wear, and the sentiments that they were made up of: love, peace, and sharing good vibes with the people around them. Wear Ibiza '89 to the grocery store picking up milk, on the subway on the way to a party, or even at your local underground club. Ibiza '89 provides movement, comfort, and the right amount of character to transport you back to the golden days of the 90s.
Ibiza '89
Ibiza '89 is a collection of RTW pieces dedicated to the 90s Acid House movement in the UK. Acid and house music would find itself front and center in the mainstream, when 4 British DJ's would travel to Ibiza in 1989, rave all night and take this influence of dance culture back to the UK. The rave movement would start out in small iconic venues, such as Shoom or The Haçienda, and would invite all walks of life to enjoy. Almost instantly, the parties would grow bigger, along with the clothes and drugs. Eventually, the movement would peak around the summer of 1989, deemed the Second Summer of Love, before slowly losing its originality as promoters quickly figured out how to make money off of the raves. Anti-partying laws would be put into place by the Iron Lady, as the true love of raves started to slow down. Though the original raves shut down, acid and house music would have a lasting affect on UK culture, and as well as the rest of the world.
